seo performance

SEO Performance

The internet forms a very important part of the marketing mix of all law firms. Gone are the days of an office on the high street and an ad in the yellow pages being adequate. An online presence for solicitors is crucial and the information on the site can be the determining factor as to whether a potential client picks up the phone to you or a competitor.

Getting someone to your site in the first place however, can involve SEO (search engine optimisation).

There are a huge number of factors that influence where a particular website or webpage will appear in the search rankings. Ideally, you want to be on page one but given the number of solicitor practices, that is very ambitious if aiming on a national basis. However, ranking on a local basis is more achievable.

Regular and relevant content is crucial in improving the chances of your site being recognised by Google as an authority on the areas being written about and Google in turn presenting your webpages higher up the search rankings for search terms.

SEO best practices say that articles should be a minimum length of 300 words and generally our articles are of a length of 350 words – 450 words, to give them the best chance of being recognised by Google. Content that is too short runs the risk of being considered by Google as too brief and not worth its attention or considered lacking authority. Google wants to give the person searching the best and most relevant results in response to the question or phrase typed in.

SEO is a highly technical and competitive area and you may wish to engage specialist support for that.

If you want more information on SEO, a great place to start is the website Moz.